If you’ve stumbled across this badge, this is a program about pledging loyalty to clients first and foremost - placing the Google Partners Program (or any other program) incentives a distant second.

Client Partner agencies make the following pledge:

"We will always prioritize our client's best interests. We won't sacrifice performance by making changes to their account simply to obtain a badge or a certification from an ad platform, regardless of their market power."

Client Partner agencies take a stand against self-seeking Google Partner requirements that prioritize Google sales quotas at the expense of client performance.