On February 12th, 2020 Google thrust new regulations upon the Google Partners program. Many industry thought leaders took umbrage with the new Google Partners Program, as it forces advertisers to make a choice between implementing Google’s automated Recommendations on their clients or losing Partner status completely.
After the new changes take effect, agencies will be forced to hit Google’s Recommendation quotas, whether it helps clients or not, if they’d like to stay a Partner.
We collectively find this unacceptable and morally reprehensible.
To combat this change we created a simple badge that you can place on your site. This can replace, or co-exist with your current badges, it simply shows that you won’t put Ad Platform profit over client performance.