If you’ve stumbled across this badge, you’ve found a company or consultant that has pledged to care about clients first and foremost - placing the Google Partners Program (or any other program) incentives a distant second.

The agency or individual who owns this domain has taken our Client Partners pledge:

"We will always prioritize our client's best interests. We won't sacrifice performance by making changes to their account simply to obtain a badge or a certification from an ad platform, regardless of their market power."

This agency has taken a stand against self-seeking Google Partners requirements that prioritize Google sales quotas at the expense of client performance.

While this company may no longer be a Google Partner, please know that it is a calculated move to grow the client’s profit, instead of the return of a large corporation.